Good Content Grows Business
Today’s marketing dilemma is not whether to create content, but how to create distinctive content that separates you from the noise. As a business that wants to acquire and convert more customers, you’re also a publisher. Congrats. Now what?
You need a strategy to answer the who, what, when, where, and why of digital content. And you need a partner you can trust to help you bring it to life. C2 taps a deep well of experience working with hyper-growth brands—from Fortune 100s to lean startups—to supercharge your content marketing efforts with content-led growth strategies informed by data and rooted in authenticity.
What Is Content-Led Growth?
Who We’ve Worked With
I’m a writer, editor, and content director with an endless curiosity for stories. Over the past 20+ years, I’ve been fortunate enough to work with some of the world’s most recognizable brands, interacting with hundreds of creators, and developing libraries of thousands of pieces of content seen by millions.
My goal throughout remains the same: to serve the interests of the consumer.
What Is C2?
C2 is a content strategy consultancy with a focus on organic growth.
We help startups and growth stage organizations develop brand-right content marketing strategies to build audiences and attract new customers. Our goal is to help you develop and execute simple, creative solutions tailored for your customers to achieve your business goals.
C2 helps you tap your strengths to tell your best stories and reach the people who matter most.
We Help You Reach the Right Audience With Content That Is Authentically Yours
When it comes to content, there are infinite ways to invest your time and resources. Not every approach is a winner. In fact, sometimes deciding what not to do is the most important step.
Over the past two decades, we’ve seen constant change in the digital marketing landscape. The one constant for success is a commitment to relevant, interesting and authentic content that satisfies consumer needs.
C2 specializes in content strategies for B2C and B2B focused on:
| Content for organic growth and SEO | Data-driven storytelling |
| Scaling content creation efforts | Social media and channel strategy |
| PR, link development and brand building | Copywriting and lead generation |
| Video strategy and production | On-page and off-page optimization |